Free Pricing Tool for Agencies
Stop Guessing Your Agency Rates. Price With Confidence.
Calculate your minimum sustainable rate in minutes — based on real costs, realistic utilization, and target profit margins.
Instant Google Sheet template. Duplicate it in one click.
Know your true break-even rate
Protect your margins
Stop underpricing client work
How the Planner Works
A simple 4-step framework to calculate your true minimum sustainable rate.
Who This Is Built For
Built for agency owners who want pricing clarity — not guesswork. If you’re serious about protecting margins and building a sustainable business, this planner gives you a numbers-backed foundation for your rates.
- Agency owners
- Small service teams
- Freelancers transitioning to agency
- Growth-stage digital agencies
FAQ
Frequently Asked Questions
Yes. You’ll get instant access to the Google Sheet template. No payment required.
No. The planner is designed for agency owners, not accountants. Just enter your real costs and target margin — the sheet does the calculation for you.
Yes. After making your own copy, you can edit, expand, or adapt it to your agency’s needs.
Absolutely. In fact, early-stage agencies benefit the most. Setting the right rate foundation early prevents underpricing and margin issues later.
This planner factors in real utilization rates, annualized costs, and target profit margins — not just raw expenses — giving you a sustainable rate, not just a break-even number.
